FREE WORKSHOP
The 4 Critical Phases for Building a Strong Brand Identity
Hey, business owner, are you in need of a website and logo? Brands are built like houses. Whether you are renovating or building new, you need a guide. Let me be your architect.
JOIN ME FOR A FREE WORKSHOP
Wednesday, December 13th
2 convenient LIVE times:
10 am or 3 pm EST
In This Workshop We Will:
✔️Cover the RIGHT way to build a brand
✔️Explore the building phases and why they are important
✔️Discuss how to hire the best designer for you
✔️What you might want to budget for branding
✔️Discuss whether or not you can do this project yourself
REGISTER NOW
MY APPROACH
BUILDING IN PHASES
Just like building a house, building a brand requires time, effort, and careful planning. You can’t build walls without a foundation. You can’t open the door without hinges. The best brands don’t cut corners. By really going through each phase, you'll create a solid branding structure that stands the test of time.
Phase 1: Research and Planning – The Blueprints
Before laying the foundation of your brand, it's essential to gather valuable insights and carefully plan out your brand strategy. This phase is like creating the blueprints for your house. Market research, competitor analysis, and understanding your target audience are crucial steps in this process.
By identifying your niche, defining your unique selling proposition, and identifying your brand objectives, you'll have a solid foundation to build upon.
Phase 2: Building the Foundation – Defining Brand Pillars
Just like a house needs a strong foundation, your brand pillars act as the base of your brand's identity. Defining your core values, mission, and vision is akin to pouring the concrete for your brand's foundation. Your core values should reflect what your brand stands for, while your mission and vision represent the purpose and future aspirations of your business. Additionally, understanding the buyer persona helps you align your brand pillars with your target audience's needs and desires.
Phase 3: Building and Designing – The Fun Part
Now comes the exciting phase – building and designing your brand's visual identity. This is where you get to flex your creative muscles! Just as a house reflects the homeowner's personality and style, your brand should speak volumes about who you are and what your business represents. It's during this phase that you'll develop your logo, choose your color palette, and create a visually appealing and user-friendly website.
Remember, consistency is key here. Ensure that your brand's aesthetics align with your core values and create a cohesive brand experience across all touchpoints.
Phase 4: The Launch – Let the Party Begin
After meticulously working on your brand's construction, it's time to throw open the doors and invite the world in. Think of this phase as your first housewarming party.
Launching your brand is an opportunity to unveil your hard work and share your story with your target audience. Utilize various marketing channels such as social media, advertising, and public relations to spread the word about your brand.
Engage with your audience, encourage feedback, and embrace the excitement that being a new business brings.
Testimonials
What do they say?
My clients are really amazing. I'm grateful they trust me with their brands!
Amanda Marley
“I’m beyond thankful for Jordan’s brand genius. She did an incredible job with every piece of my business rebrand - she helped me rename the company, created a brand that perfectly encapsulates what we do, and then built a website to bring it all together. I had been putting off this rebrand for years, but Jordan made the whole process smooth and painless. I couldn’t have asked for a more perfect outcome.”
Tina Tompkins
“Jordan is a dream to work with! From building websites to building brand identity, it has been a wonderful experience. Her creativity is what sets her apart. Her ideas are unique and she is very knowledgeable. We were so pleased with our first website, we hired her for another!”
Get In Touch
Email: hey@jordanlacenski.com
Address
Located in NC, Serving USA
Assistance Hours
Mon – Fri - By appointment
Saturday + Sunday – CLOSED
Phone Number:
(336) 967-9861
Site: www.brandsbyjordan.com
